At first, it sounds a little bit like playing catch-up to the much-ballyhooed CNN-YouTube debates; on Thursday, Viacom’s (VIAB) MTV and News Corp’s (NWS) MySpace are scheduled to announce a series of one-on-one dialogues with each of the major Democratic and Republican presidential candidates. The series of one-hour events throughout the fall will take place on college campuses, and be streamed live on MTV.com and MySpaceTV. Every viewer will be able to send questions and comments in real time via IM, text messages, and e-mail, which will be monitored at the event; presumably a few will be mentioned on the air. Some version of selected events will also be shown on MTV later in the day. The first such dialogue is scheduled for September 27 in New Hampshire with former Senator (and not especially successful vice-presidential nominee) John Edwards. It’s not an original idea to put presidential candidates in front of young people and TV cameras; it was, after all, at a 1992 MTV Town Hall meeting that Bill Clinton was asked the immortal “boxers or briefs” question (a query that turned out to be oddly prescient). And the announcement comes with the usual window-dressing about getting presumably apathetic young people involved in politics. It’s worth thinking, though, about how the landscape has changed since 1992. I’m historically skeptical about big-scale efforts to get out the youth vote. Consistently since 1972, when 18-year-olds were first given the right to vote, the 18-to-24 group has been the least likely demographic group to either register or to vote, and that fact remained true through all the “Rock the Vote” and motor-voter registration efforts that seemed like admirable ideas with little tangible effect. But the situation is demonstrably changing. According to statistics (note: PDF file) assembled by the nonprofit research group CIRCLE, voting participation among the young jumped dramatically between the 2000 and 2004 presidential elections; 47% of 18-to-24 year-olds voted in 2004, way up from 36% in 2000. (Those figures appear to be percentages of all 18-to-24 year-olds, not merely percentages of those who are registered.) And 2004 does not appear to have been a one-off; while participation in midterm elections is historically lower across-the-board than presidential years, the youth vote was nonetheless higher in 2006 than in 2002. So why are young people (and, actually, most categories of Americans) now more interested in the electoral process? Voting behavior is complex, but it seems impossible to avoid the conclusion that the issues seem more urgent than at any point in decades. “With the nation at war, with the environment and global warming, young people are learning that decisions have consequences,” asserts MTV’s vice president of public affairs Ian Rowe, using some of his company’s own polling data to support his conclusion. Technology, too, plays a vital role. The dizzying growth of social media sites like MySpace and Facebook mean that teenagers and young adults have an opportunity to put their own stamp on national politics in a way that older, more passive media and communications never allowed. “Young people now have an opportunity to engage with politics using the same tools they live with in their everyday lives,” argues Jeff Berman, senior vice president of public affairs at MySpace. “Between IM, social networking, texting, it’s so much easier and more natural to remind people about registration deadlines, organizing, getting out the vote that I have no doubt that the needle is going to move.” Again, I’ve been hearing confident predictions like this about youth voting since the ’80s. But this time I actually believe them. Posted by jimledbetter 12:01 am 11 Comments
I will be turning 18 in January 2008, and I am not a “presumably apathetic” young person. As an upcoming first-time voter in the 2008 presidential election, I feel that the MySpace/MTV candidate chats will be another useful outlet to educate young voters, like myself, in a convenient and accessible fashion. In response to Kyle’s post, I do not feel that these events will turn the “presidential race into a popularity contest” among “a wide and honestly ignorant audience”. Age has no correspondence to ignorance; unfortunately, there are innumerable mature American voters who vote blindly year by year, based solely on partisan alliance. I hope that this venue introduces both lesser- and well-known candidates to young voters and encourages them to do their own research of candidates and issues. As Craig says, “any and all efforts to foster their participation should be encouraged,” and this is an attempt to connect with young voters that should be recieved with open minds and ears. Posted By Beth N., St. Louis, Missouri : August 26, 2007 11:23 pm
I love news and humor, and I thought the title was great! I didn’t see any antagonism toward these debates, and I didn’t think the article was misleading. When two fluff houses like MTV and MySpace come together to ‘educate’ young people, some ribbing is in order. I too look forward to the day when young people will will make their voices heard at the polls. Posted By Lawson, Cody, Wyoming : August 25, 2007 12:23 pm
Hi, David S., thanks for the comment. You’re entitled to your opinion, of course. A few people have said they didn’t like the headline; it was an attempt at a joke and perhaps it failed. But for the record: I’m NOT antagonistic toward the MySpace/MTV events, not at all. If anything, I think the ability for viewers of those events to participate in real time gives them, potentially, an edge over the CNN/YouTube debates. In my view, everything that encourages public political conversation is welcome, and I don’t see the two efforts as competitors. Posted By jimledbetter : August 24, 2007 3:00 pm
This editorial is clearly antagonistic towards the MTV/MySpace debates because they are in direct competition with the CNN/YouTube debates. The title insults young readers by implying that they are immature for watching the MTV/MySpace debates, as opposed to the CNN/YouTube debates. Posted By David S., Pittsfield, MA : August 24, 2007 12:32 pm
What is this? Is the title supposed to draw in a younger audience? I find it an unprofessional attempt at humor. I want the gist of the story and not a blatant attempt at drawing in minors such as myself. I know this comment comes off as immature, yet I come to CNN for NEWS, not “witty” and truly annoying titles. Well, that’s enough of my rant on the title. Back to the story. I don’t believe that making presidential candidates visible to a wide and honestly ignorant audience can help in the long-term. It might raise voting rates, but does the U.S. actually require uninformed voters? It will be the same way that Arnold S… was voted into office, on name recognition alone. Young people (myself included) need to be informed on matters of government before casting a vote, and turning the presidential race into a popularity contest in the vein of cliques at high school is not the correct way to undertake this. Posted By Kyle Lancaster, Alamo California : August 24, 2007 4:29 am
“not especially successful vice-presidential nominee” hmm…was that really necessary? It wasn’t “hip” or “cool”…just plain demeaning. I’m surprised the first Myspace townhall is with John Edwards after the raucous he created about Rupert Murdoch, the Fox News debates, and the WSJ acquisition. Who’s the moderator? Sean Hannity? Posted By Alex Lotorto, Milford PA : August 23, 2007 10:57 am
Thanks! That’s the first time I’ve seen an author reply, and I appreciate it. I can’t really speak for the 80’s and 90’s since I turned 18 1999, but I’m sure your right. It doesn’t seam very relevant thought since the current crop of 18-24 year olds, like me, aren’t the 18-24 year old of then (obviously). It just seams to me that the media will put the negative spin on young voter turn out regardless of the stats. I remember in 04 when voter turn out of 18-24 year olds was significantly up (as you stated). At the time though the news story on the trend was that all of the “rock the vote” efforts had no effect. Their reasoning was that the percentage of the pie remained the same due to the increased turn out across the board. At the time this stuck me as unfair. More so because everyone that I knew was very engaged in the campaign and the issues were very important to me and my 18-24 year old classmates and friends. By the way, this is coming from a normal 26 year old citizen, I’m not a political volunteer, partisan, or otherwise special case–Just a guy who watches and reads the news, and I can tell you its not just the war, though that is the biggest factor. The environment, energy policy, and the coming financial crisis are all acutely important to young voters. Posted By Craig, Indianapolis IN : August 23, 2007 10:55 am
Craig: Thanks for the comment and I take your point but let’s be clear on this: Prior to the 2004 election, the trend line for youth voting was very starkly downward. That’s why I argued that those efforts from the ’80s and ’90s - which I suppported - had no effect. I suppose one could argue that the 2004 result is a cumulative result of those earlier efforts, but I think that’s a stretch. I think it’s largely the war. Posted By jimledbetter : August 23, 2007 10:10 am
So, we start with, “…efforts that seemed like admirable ideas with little tangible effect.” and then outline the upward trend of participation that is actually quite tangible? Nice. Media efforts to discredit the young voter are either grossly cynical, or overt efforts to maintain the status quo. Either way, it is a disservice to the process and is ultimately swimming against the tide. The young people of this country will be needed to create the required change, and any and all efforts to foster their participation should be encouraged. “…but it seems impossible to avoid the conclusion that the issues seem more urgent than at any point in decades.” – absolutely! Posted By Craig, Indianapolis IN : August 23, 2007 10:01 am
OMG! Like, what a terrible frickin’ title for an article! WTH u no? ^ Note, sarcasm. Like, why don’t we insult those who may have read Money in the past! YAH! Kewl yo. Way to be guys, way to be. Posted By Matt, Syracuse NY : August 23, 2007 8:44 am
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I wouldnt know the real statistics of voters and such, but around the 2k elections, my opinion as to why the younger age group jumped up to the polls was that… we dont like Bush…. and yet he still won. twice.