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qiultraSamsung yesterday unveiled the latest iteration of its Q1 “ultra mobile” computer. I wish I could tell you how cool its features - which are promised here - are. Unfortunately, as is all too typical at technology demonstrations, the models they had on display at the Samsung Experience showroom yesterday didn’t work. A nervous Microsoft (MSFT) executive (the device uses Microsoft Vista and Origami software) was bragging about how wonderful it is to read the New York Times on the Q1 Ultra, only to find that it wasn’t loaded on the demo model he was using. Another one I tried to use froze entirely.

But let’s assume that the product will work as promised: wireless access to the Internet regardless of whether you’re in a hotspot; lightweight (1.5 pounds); QWERTY keyboard; Bluetooth-synched with a desktop; music- and video-capable, including video chat; long battery power; and available fully loaded for $1499. Does this really represent the next wave of mobile computing?

The company doesn’t claim that the Q1 will replace your primary computer; neither will they give sales figures, except to say that they’ve sold as many of the original model in the first quarter of 2007 as they did in all of 2006. Samsung also seems to be pushing the idea that the Q1 Ultra is good for business applications, like transmitting maps or data collected in the field. The harshters at Gizmodo have already dismissed it “as a solution in search of a problem,” an admittedly unbeatable phrase: most of what I’d want to do on the road I’d want in a smaller device, like a Treo or Sidekick, and for anything else a small but more powerful laptop.

I suspect there is a market for the Q1 Ultra, but it’s modest. The real question is: once Wi-Max and 3.5G give us wireless ubiquity, will there be important tricks the Q1 Ultra can do that a cheaper device won’t be able to? My guess is not many.

Filed under Samsung, Wi-Max, mobile, wireless
Posted by jimledbetter 12:19 pm 3 Comments comment | Add a comment

It’s unfortunate that the cell phone market in the US lags in device sophistication. The ‘ultra-mobile’ is already here and available at a fraction of the cost, … and it’s called the cell phone, in its many, “smart” implementations. Just as an example (which would solve Jeremy’s problem with maps/GPS) the Nokia N95 is much cheaper (and almost free when subsidised).

Posted By DK, London, UK : May 9, 2007 10:24 am

The folks responsible for the UMPC should be flogged. It is the price stupid! Most people that I talk to think the UMPCs on the market are cool devices. The problem is the price. It needs to be priced at around $500 and it will sell like crazy. $1400 is ridiculous. You can buy an great laptop for that price.

Posted By jesse calderon, san diego, ca : May 8, 2007 4:58 pm

I wanted one of these things, badly, last year, to take on a European vacation. I needed light weight, small size, and enough storage to save photos, and enough power to do email and Microsoft Auto Route 2006 (i.e., Streets & Trips for Europe). They were supposed to be $500, not $1500. I ended up with a tiny Sony Vaio for $2K, which worked perfectly and is essentially a normal notebook anyway. Unless they drop the price below $500, and load it with GPS or some other killer traveller app, it won’t fly.

Posted By Jeremy, Boise,ID : May 8, 2007 1:33 pm

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